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Despite growing attention to the prevalence and consequences of cyberbullying within the social sciences, research on cyber-bystander reactions has been largely overlooked. Drawing from Latane and Darley’s (1970) bystander engagement model, the current study sought to fill this gap by exploring how common it is for adolescents to encounter cyberbullying on social networking sites (SNS), how youth react to the cyberbullying witnessed on SNS, and most importantly to uncover factors that may be related to two potential bystander trajectories on SNS, namely traditional bystanding and prosocial bystander engagement.

Data was drawn from the 2011 Pew Research Center’s Internet and American Life Project (Princeton Survey Research Associates International, 2011). The secondary analysis was restricted to only adolescents who ranged in age from 12 to 17. Grounded in existing research on face-to-face bystander behaviors, two Ordinary Least Squares regression models were run testing which independent variables (age, gender, frequency of SNS use, perceived peer norms, and prior cyberbully victimization) were related to traditional and to prosocial bystander behavior online.

Approximately 88% of youth reported they’ve witnessed a cyberbullying exchange on an SNS. Among these witnesses, the majority reported engaging in both prosocial (62%) and traditional (74%) bystander practices. Based on the regression analyses, a key factor for bystander practice online appears to be observed peer behavior.

The findings from this research provide an initial exploration into cyber-bystander behavior, with potential implications for both future research directions and cyberbully prevention programming.